Converge Consultancy
Hospitality & Business Consultancy That Delivers Results
At Converge Consultancy, we provide expert hospitality consultancy, commercial consultancy and business consultancy services to hotels, venues and businesses across the UK. Our experienced consultants work with organisations to improve commercial performance, increase revenue, strengthen sales strategies and optimise operations. Whether you require an interim Commercial Director, hotel sales consultancy, business development support, strategic planning, operational reviews, hotel repositioning or sales representation, we deliver practical solutions that create measurable business growth. We also provide leadership coaching, sales training and commercial workshops, helping businesses build high-performing teams with the confidence and skills to succeed in competitive markets.
Personalised Service
Every organisation has different challenges, so we tailor our consultancy services to meet your specific objectives. From independent hotels and hospitality groups to growing businesses looking to accelerate performance, we become a trusted extension of your team, providing strategic insight, hands-on support and commercially focused advice. Our flexible consultancy services are available on a project, retained or daily-rate basis, allowing you to access senior-level expertise when you need it most. If you're looking for a trusted hotel consultant, commercial consultant or business strategy partner to help increase profitability, improve operational efficiency and unlock new opportunities for growth, Converge Consultancy has the experience, industry knowledge and proven track record to help your business succeed.
Book a discovery call today
Discover how Converge Consultancy can empower your business.
Our most recent projects
The Dilly London
The Welbeck Hotel
The Welbeck Hotel
Commercial lead for the relaunch of Le Meridian Piccadilly to an independent luxury hotel.
The Welbeck Hotel
The Welbeck Hotel
The Welbeck Hotel
Commercial Specialist for decoupling property from a global brand to boutique brand.
Ramada Encore by Wyndham Newcastle Gateshead
Ramada Encore by Wyndham Newcastle Gateshead
Ramada Encore by Wyndham Newcastle Gateshead
Sales and Marketing activation, rebuilding sales pipeline and business delivery across all market segments
New Opening and Rebrand Project
Ramada Encore by Wyndham Newcastle Gateshead
Ramada Encore by Wyndham Newcastle Gateshead
Commercial lead for a new hotel opening and brand integration.
People to Help your business
Joanna Fisher
Ashleigh Donald
Joanna Fisher
Whether you're launching a new venture, rethinking your commercial strategy, or empowering your team, Joanna delivers tailored solutions that move the needle.
Joanna Fisher is a high-impact Commercial Director with over 25 years of experience driving sales, revenue, and marketing success across global hospitality brands including IHG and S
Whether you're launching a new venture, rethinking your commercial strategy, or empowering your team, Joanna delivers tailored solutions that move the needle.
Joanna Fisher is a high-impact Commercial Director with over 25 years of experience driving sales, revenue, and marketing success across global hospitality brands including IHG and Starwood. She partners with businesses to unlock growth, transform teams, and deliver standout commercial performance.
Joanna specialises in:
- Strategic Commercial Planning: Designing future-ready roadmaps that respond to shifting consumer behaviour and market dynamics.
- Team Transformation: Building high-performing, confident teams through coaching, mentoring, and culture design.
- Operational Excellence: Implementing centralised structures, CRM platforms, and scalable systems that boost efficiency and results.
- Brand & Market Innovation: Leading hotel expansions, rebrands, and product launches that differentiate and drive demand.
As an IHG Owner Representative and SME mentor, Joanna brings a rare blend of board-level insight and hands-on leadership. She supports owners, managers, and commercial teams with bespoke consultancy or fractional leadership — helping them think differently, act decisively, and accelerate growth.
Brett Arscott
Ashleigh Donald
Joanna Fisher
My approach blends commercial acumen with emotional intelligence — ensuring every sales strategy is aligned with customer needs and brand vision. I bring deep expertise in customer relationship management, cultivating long-term partnerships that translate into loyalty, referrals, and measurable results. Whether navigating complex B2B nego
My approach blends commercial acumen with emotional intelligence — ensuring every sales strategy is aligned with customer needs and brand vision. I bring deep expertise in customer relationship management, cultivating long-term partnerships that translate into loyalty, referrals, and measurable results. Whether navigating complex B2B negotiations or curating bespoke leisure packages, I know how to position venues & businesses for success and make every interaction count.
- Provides a blend of commercial acumen with emotional intelligence to ensure sales strategies align with customer needs and brand vision.
- Offers extensive expertise in customer relationship management, fostering long-term partnerships that result in loyalty, referrals, and measurable business outcomes.
- Skillfully navigate complex B2B negotiations and curate bespoke leisure packages to position venues for success.
- Focus on making every client interaction meaningful and impactful for sustained growth.
- Design and run Sales immersion workshops and training,
- Advise on brand positioning, or tech-enabled solutions that deliver additional revenue
As a Converge Venues consultant I help clients unlock the full potential of their venue and team strategies to drive the forgotten opportunities and grow existing and new business, Whether advising on sales immersion workshops and training, brand positioning, or tech-enabled solutions, I bring fresh perspective, industry insight, and a passion for creating experiences that truly resonate for the client, the teams and the business
Ashleigh Donald
Ashleigh Donald
Ashleigh Donald
If you’re elevating your brand presence, launching a new property, or reimagining your marketing strategy, Ashleigh brings the creativity and commercial acumen to deliver lasting impact.
Ashleigh Donald is an accomplished hospitality marketer with over 20 years’ experience leading brand, communications, and commercial projects for some of
If you’re elevating your brand presence, launching a new property, or reimagining your marketing strategy, Ashleigh brings the creativity and commercial acumen to deliver lasting impact.
Ashleigh Donald is an accomplished hospitality marketer with over 20 years’ experience leading brand, communications, and commercial projects for some of the world’s most respected hotel and real estate brands — including Shangri-La, The Luxury Collection, Hilton, Four Seasons, Resident Hotels, Kew Green Hotels, and Hudson Yards.
Ashleigh specialises in:
- Brand & Marketing Strategy: Crafting positioning and messaging that cut through competitive markets and build brand equity.
- Digital & Communications: Leading high-impact campaigns, rebrands, and launches that drive engagement and revenue.
- Customer Experience & Loyalty: Designing data-led marketing initiatives that strengthen guest relationships and retention.
- Commercial Growth: Partnering with owners and operators to align brand vision with measurable business results.
In 2019, Ashleigh co-founded Halo Business Consulting, an award-winning agency helping hotels grow guest loyalty through marketing, communications, and experience design. She also serves as Entrepreneur in Residence and Advisory Board Member at Sheffield Hallam University, and mentors with The Girls’ Network, supporting the next generation of female leaders.