Converge Consultancy
Hire an expert.
At Converge Consultancy, we partner with businesses across diverse industries to unlock their full potential through strategic insight, innovative solutions, and tailored support. Our consultancy is built on a foundation of deep expertise in commercial strategy, operational excellence, and team empowerment, designed to drive sustainable growth and competitive advantage.
Personalised Service
We understand that every business is unique, which is why our approach is highly customized to meet the specific challenges and opportunities faced by each client. Whether you are a startup seeking to establish a strong market presence, a growing company aiming to scale efficiently, or an established enterprise looking to innovate and optimize, Converge Consultancy offers the expertise and guidance to help you succeed.
Core services include
- Strategic Planning & Growth: Crafting actionable roadmaps that align with your vision and market dynamics.
- Operational Efficiency: Streamlining processes and systems to enhance productivity and reduce costs.
- Team Development & Leadership: Building high-performing teams through coaching, culture transformation, and leadership development.
- Market Innovation & Branding: Driving brand differentiation and market repositioning to capture new opportunities.
- Sales representation across all hospitality business and multiple market segments both business and leisure.
- Sales training and workshops: building core skills and confidence across your sales and operational teams.
Our promise
With a commitment to collaboration, integrity, and measurable results, Converge Consultancy is your trusted partner for navigating change and accelerating business success. Let us help you think differently, act decisively, and grow sustainably.
Flexible Pricing
We offer flexible pricing options based on your scope of work. Pricing available on request for projects, training or daily rates.
Book a discovery call today
Discover how Converge Consultancy can empower your business.
People to Help your business
Joanna Fisher
Ashleigh Donald
Joanna Fisher
Whether you're launching a new venture, rethinking your commercial strategy, or empowering your team, Joanna delivers tailored solutions that move the needle.
Joanna Fisher is a high-impact Commercial Director with over 25 years of experience driving sales, revenue, and marketing success across global hospitality brands including IHG and S
Whether you're launching a new venture, rethinking your commercial strategy, or empowering your team, Joanna delivers tailored solutions that move the needle.
Joanna Fisher is a high-impact Commercial Director with over 25 years of experience driving sales, revenue, and marketing success across global hospitality brands including IHG and Starwood. She partners with businesses to unlock growth, transform teams, and deliver standout commercial performance.
Joanna specialises in:
- Strategic Commercial Planning: Designing future-ready roadmaps that respond to shifting consumer behaviour and market dynamics.
- Team Transformation: Building high-performing, confident teams through coaching, mentoring, and culture design.
- Operational Excellence: Implementing centralised structures, CRM platforms, and scalable systems that boost efficiency and results.
- Brand & Market Innovation: Leading hotel expansions, rebrands, and product launches that differentiate and drive demand.
As an IHG Owner Representative and SME mentor, Joanna brings a rare blend of board-level insight and hands-on leadership. She supports owners, managers, and commercial teams with bespoke consultancy or fractional leadership — helping them think differently, act decisively, and accelerate growth.
Brett Arscott
Ashleigh Donald
Joanna Fisher
My approach blends commercial acumen with emotional intelligence — ensuring every sales strategy is aligned with customer needs and brand vision. I bring deep expertise in customer relationship management, cultivating long-term partnerships that translate into loyalty, referrals, and measurable results. Whether navigating complex B2B nego
My approach blends commercial acumen with emotional intelligence — ensuring every sales strategy is aligned with customer needs and brand vision. I bring deep expertise in customer relationship management, cultivating long-term partnerships that translate into loyalty, referrals, and measurable results. Whether navigating complex B2B negotiations or curating bespoke leisure packages, I know how to position venues & businesses for success and make every interaction count.
- Provides a blend of commercial acumen with emotional intelligence to ensure sales strategies align with customer needs and brand vision.
- Offers extensive expertise in customer relationship management, fostering long-term partnerships that result in loyalty, referrals, and measurable business outcomes.
- Skillfully navigate complex B2B negotiations and curate bespoke leisure packages to position venues for success.
- Focus on making every client interaction meaningful and impactful for sustained growth.
- Design and run Sales immersion workshops and training,
- Advise on brand positioning, or tech-enabled solutions that deliver additional revenue
As a Converge Venues consultant I help clients unlock the full potential of their venue and team strategies to drive the forgotten opportunities and grow existing and new business, Whether advising on sales immersion workshops and training, brand positioning, or tech-enabled solutions, I bring fresh perspective, industry insight, and a passion for creating experiences that truly resonate for the client, the teams and the business
Ashleigh Donald
Ashleigh Donald
Ashleigh Donald
If you’re elevating your brand presence, launching a new property, or reimagining your marketing strategy, Ashleigh brings the creativity and commercial acumen to deliver lasting impact.
Ashleigh Donald is an accomplished hospitality marketer with over 20 years’ experience leading brand, communications, and commercial projects for some of
If you’re elevating your brand presence, launching a new property, or reimagining your marketing strategy, Ashleigh brings the creativity and commercial acumen to deliver lasting impact.
Ashleigh Donald is an accomplished hospitality marketer with over 20 years’ experience leading brand, communications, and commercial projects for some of the world’s most respected hotel and real estate brands — including Shangri-La, The Luxury Collection, Hilton, Four Seasons, Resident Hotels, Kew Green Hotels, and Hudson Yards.
Ashleigh specialises in:
- Brand & Marketing Strategy: Crafting positioning and messaging that cut through competitive markets and build brand equity.
- Digital & Communications: Leading high-impact campaigns, rebrands, and launches that drive engagement and revenue.
- Customer Experience & Loyalty: Designing data-led marketing initiatives that strengthen guest relationships and retention.
- Commercial Growth: Partnering with owners and operators to align brand vision with measurable business results.
In 2019, Ashleigh co-founded Halo Business Consulting, an award-winning agency helping hotels grow guest loyalty through marketing, communications, and experience design. She also serves as Entrepreneur in Residence and Advisory Board Member at Sheffield Hallam University, and mentors with The Girls’ Network, supporting the next generation of female leaders.